VVM Visual Identity

Visual Identity introduction  |  VI介绍


VI全称Visual Identity, 即企业VI视觉设计,通译为视觉识别系统。是将CI的非可视内容转化为静态的视觉识别符号。设计到位、实施科学的视觉识别系统,是传播企业经营理念、建立企业知名度、塑造企业形象的快速便捷之途。企业通过VI设计,对内可以征得员工的认同感,归属感,加强企业凝聚力,对外可以树立企业的整体形象,资源整合,有控制的将企业的信息传达给受众,通过视觉符码,不断的强化受众的意识,从而获得认同。VI为企业CIS中的一部分,企业CI包含三个方面。分别为BI、MI、VI,三方面为行为识别,企业理念识别和视觉识别。

Full name VI Visual Identity, that is, enterprises VI Visual design, translate for Visual identification system. Is the visual content of CI into static visual identification symbols. Design in place, implement scientific visual identification system, is spread enterprise business philosophy, to establish awareness, shaping the corporate image of quick and easy way. Enterprise through the VI design, internal to the consent of the employee's sense of self-identity and sense of belonging, strengthen enterprise cohesion, foreign can establish the whole image of the enterprise, resources integration, has control of the enterprise information conveyed to the audience, through visual codes, constantly strengthening the consciousness of audience, in order to gain approval. VI part of the CIS for the enterprise, the enterprise CI contains three aspects. , MI, BI, VI, respectively, three aspects of behavior recognition, recognition of enterprise concept and visual recognition.


Visual Identity show  |  VI展示